What is a site structure?
A planned Site structure means the proper organization of the content on the website. A site structure is defined by how you have grouped the content on your website. It enhances the user experience and helps Google index your site better.
You can divide the content into categories, include tags, interlinks, navigation must be made easy, and the wise use of breadcrumbs for a better site structure.
Site structure or website architecture suggests how the website is designed. It also refers to how various pages on the website are connected for an excellent user experience (UX).
This is crucial not just from the user’s perspective but also for search engine optimization (SEO).
What are the different types of site structures?
Hierarchical Model: This website model is the most common and preferred type of site structure in use. This model is also known as a tree structure.
Sequential Model: As the name of the model suggests, this permits the users to browse seamlessly sequentially.
Matrix Model: This was quite frequently used in the early years of the internet. It gives the users many relevant links under various topic groups, permitting the users to choose where they want to go next.
Database Model: It is a very dynamic approach to website architecture. With this, a user can create experiences based on his/her search queries.
What is the importance of Website structure?
A seamless user experience: If the website is attractive and informative and provides easy access or navigation, users naturally want to spend more time on the site.
This helps the website immensely as it indicates to Google that the website is a great result and needs to be displayed for a search query, which boosts your ranking.
Good site structure can get you site links: Sitelinks on a SERP show a website’s crucial web pages. These provide a great SEO advantage and improve the clickthrough rate drastically, brand’s name is highlighted which helps it to rank better on SERPs.
Improved Crawling: A meticulously designed site structure with great internal linking not only helps the users but also crawlers by permitting them to discover important pages.
Prevent from competing with your website: Sometimes, a website may have different blog posts based on the same topic. If the site is designed perfectly, it can help to avoid competing for web pages and keyword cannibalization.
Steps to design a site structure:
- Strategize before beginning
- Website symmetry
- URL structure
- URL structure should follow page hierarchy
- Pay special attention to the “slug”. A “slug” is the tail end of the URL
- “Slug” helps crawlers and users understand the content of the page
- Internal linking
- Helps connect one webpage to another on the site
- Helps good flow of link juice within the domain
- W3C validation
- Validation process to check the compliance HTML and XHTML documents
- It ensures the site works the same in all browsers
- Use HTML and CSS while developing
- Google Evergreen bot render 1000 web platforms