How To Check If Google Analytics Is Correctly Installed On Your Website And Blog?

This article has everything you need to know about Google analytics, and to check if Google Analytics is installed on your website.

Introduction To Google Analytics

You can use Google Analytics to track and analyze the visitors to your website. In addition to tracking the number of visitors, it gives you insight into how your website is performing and what you can do to meet your goals.

Having thousands or even millions of visitors each month won’t help you at all if you don’t know anything about them. You can leverage Google Analytics’ powerful web analytics and reporting tools to make the most out of visitors and hopefully turn them into customers.

Thus, Google Analytics is one of the most popular tools for digital marketers, with over 56% of all websites utilising it. The programme gives you access to a plethora of data about your site’s users.

Need For Google Analytics

Google Analytics is a powerful tool that delivers valuable data on your website and visitors.

Google Analytics gathers the following information for you :

The total amount of traffic that your website receives.
Individual page traffic.
Amount of leads converted from the websites from which you received traffic.
The websites from which your leads originated.
Information on visitors’ demographics .
Whether your traffic is coming from a mobile device or a desktop computer.

And many more…

Marketers, content writers, and business owners can get insights into their market in-depth with this data. This data can help them make better decisions, better their marketing strategies, and scale their business overall.

Google Analytics Installation On Your Website

To get started with Google Analytics, simply follow these steps:

Set up Google Tag Manager first.
Make an account using Google Analytics.
Use Google Tag Manager to create an analytics tag.
Create a list of goals.
Add a Google Search Console link to your website.

Once Google Analytics Is Installed On Your Website, What Should You Do Next?

There are a plethora of things you can do with Google Analytics now. You have access to the entire world of data analysis and web marketing at your fingertips.

Here are some ideas you can do:

Give your team access.

If you’re working with a group, make sure everyone on the team has access to the Google Analytics data.

Google Ads can be linked to Google Analytics.

According to Google, you can now link your Google Ads account to your Google Analytics account to see “the full customer cycle, from how they interact with your marketer (e.g. seeing ad impressions, clicking ads) to how they finally complete the goals you’ve set for them on your site.

Set up your views.

Through “views,” Google Analytics allows you to customise your reports so that you only see the data and metrics that are important to you.

Google Analytics provides an unfiltered picture of each website in your account by default. That means that if you have three websites linked to Google Analytics, all of the data will be transferred to a single property where it will be aggregated.

You may, however, configure it so that you only view the data you wish to see. You could, for example, create a view that allows you to observe solely organic search traffic. Perhaps you only want to observe visits from social media sites. Alternatively, you may wish to track conversions from your target market.

What Happens When Google Analytics Is Not Set Up Correctly

For website owners Google Analytics once installed on your website, is a valuable tool. The Analytics dashboard displays several vital indicators related to a site’s traffic. Analyzing how audiences access and interact with different pages on a website requires tracking traffic figures, demographics, user locations, and other data. If Analytics isn’t set up correctly, it may return inaccurate information or nothing at all.

How Do You Set Up Analytics The Right Way

If Analytics isn’t working, the tag or verification procedure likely went wrong. To authenticate the website and set up analytics tracking, Google provides numerous options for inserting the analytics tag. This Google Analytics tracking code is the most common way for your website to collect data.

Incorporate the tracking code into your header code to ensure that it is active on all of your site’s pages.
To activate Analytics, save the changes. You should check with Google to see if Google Analytics is operating right away after installation. This is extremely simple to do with WordPress plug-ins like Yoast SEO.
If the tag installation procedure isn’t working, Google Support suggests checking the setup with the Tag Assistant. The assistant is only available on Google.

How To Check If Google Analytics Is Not Working

The first thing you’ll want to check is that your Google Analytics account is properly configured. Once Google Analytics is installed on your website, check your reports for the simplest solution. Google Analytics is working if data is coming in from your real-time tracking system.

You may also check the status of your tracking code by:

In Google Analytics, go to the Admin page. (At the top of the page.)
The current status will be displayed if you click “Tracking Info.”

You’re good to go if the status is “Receiving data” or “Waiting for data.” If you notice “Tracking not installed” or “Not Verified,” check if you have the correct code and if it’s in the right position on your page.

Incorporate the tracking code into your header code to ensure that it is active on all of your site’s pages. To activate Analytics, save the changes. You should check with Google to see if Google Analytics is operating right away after installation.

If the tag installation procedure isn’t working, Google Support suggests checking the setup with the Tag Assistant. Because it’s a browser extension, the assistant only works in Google Chrome. The extension, on the other hand, is free and tracks a single user as they navigate your website. This indicates how analytics is tracking, and you can check the accuracy of the data from this one case.